Challenge
How can a grocery store that thrives on its friendly and knowledgeable staff translate these values in a digital future? How might the brand create differentiated and engaging customer experiences in a brick and mortar shop?
Swedish grocery giant ICA presented this challenge to three-member teams in a 48 hour blitz setting. Working in parallel with design students at CCA in San Francisco and with guidance from Future Partners, a Silicon Valley innovation firm, teams were challenged to use “ingenuity to explore legendary solutions” via Future Partners’ six steps: Be Bold, Get Out, Think Wrong, Make Stuff, Bet Small, Move fast.
Approach / Methods / Tools
rapid prototyping
placing bets & affordable losses
observations
customer journey maps
personas
five whys
Learnings & Impacts
Over the two days, our team explored, experimented, and produced a 48 second clip about our research and findings. Departing from the definitions of a human experience, and how human contact (physical or otherwise) alters an experience, we prototyped the gamification of a live shopping experience. Using real-time video and audio, we created a platform by which a customer can control a real-life shopper in the store setting. Through this intensive experience our team explored methods for rapid prototyping, the importance of testing ideas, and the insights that come from those practices.
Etc.
Intensive Weekend Blitz / 48 hours workshop @ HDK
Team: Samantha Hookway, Hui Shen, Lindsay Tingstrom