Hard Goods is an artisan furniture company working in concrete, wood, and steel. Collaborating closely with owner Brandon Gore, host of Spike TV’s Framework, I was involved with nearly every aspect of the launch of this venture, from naming and copywriting to branding, web and collateral design, packaging design, recommendations on social media and market strategy, and photo shoot concepting.
Logo featured in Logo Lounge, Volume 8.
branding, naming, print design, web design, art direction, strategy
Photos by John Romero, Kelsey O’Hare