In 2010, international shoe brand K-Swiss launched a division of skate shoes and apparel and needed branding that was mindful of their storied tennis history while also appropriately bold for this new market. Working closely with the international design team, two new logos were developed for use on all apparel, packaging, collateral, and footwear in the line.

Services
branding

Category
Fashion

Photos by 72andsunny and Erik Hernandez