In 2011, K-Swiss partnered with high-end footwear brand Gourmet to co-develop a limited edition line of footwear, and came to seesaw for the art direction and design of promotional collateral and a photoshoot specific to the project. In partnership with both K-Swiss and Gourmet, we worked directly with the photographer on the concept, prop styling, and specific shots, in addition to designing the industry-facing lookbook.
Services
promotional print design, art direction
Category
Fashion
Photos by Erik Hernandez